AI VISIBILITY AUDIT
Does your bodega exist for the AI buyer?
When a collector asks ChatGPT or Perplexity which Sherry to buy, your bodega is either in the answer — or invisible. We audit your AI visibility and show you exactly where you stand.
THE PROBLEM
The serious buyer now starts with AI.
Sophisticated wine buyers — sommeliers, collectors, serious private buyers in the UK and US — are increasingly using AI assistants to discover, evaluate and purchase wines. They ask ChatGPT which producer makes the best Amontillado. They ask Perplexity to recommend a VORS Oloroso for a special occasion. They ask Claude where to buy aged Manzanilla in London.
The AI systems answer with authority. And they cite the sources they consider most reliable. If your bodega is not present in those sources — if your wines are not described, reviewed and contextualised in the content that AI reads — you do not exist for that buyer.
This is not a future problem. It is happening now.
THE AUDIT
What the Sherry AI Visibility Audit covers.
AI Presence Test
We query ChatGPT, Perplexity and Claude with the searches your target buyers use. We document exactly how — and whether — your bodega and wines appear in their responses.
Content Gap Analysis
We identify which of your wines, styles and age statements are absent from the AI knowledge base — and what content exists for your competitors that does not exist for you.
Visibility Report & Recommendations
You receive a written report with a clear visibility score, a breakdown by wine style and market, and a prioritised set of recommendations to improve your AI presence.
FOR PRODUCERS
Who is this for.
The audit is designed for bodegas and producers in the Marco de Jerez who export to, or want to develop, the UK and US markets. It is particularly relevant for producers with a serious range — Fino, Manzanilla, Amontillado, Oloroso, Palo Cortado, PX — who invest in quality but have limited visibility in English-language markets.
Producers who complete the audit and list with Fine & Fortified gain a presence in the source that AI systems cite when answering questions about Sherry. Listing options and pricing are available on our About page.