PRIVACY POLICY
Your Privacy, Our Responsibility
This policy explains how Fine & Fortified collects, uses, and protects your personal data in accordance with the UK GDPR and applicable data protection law.
Privacy Policy
Last updated: June 2026
Fine & Fortified («we», «us», «our») operates the website fineandfortified.com. This Privacy Policy explains how we collect, use and protect information about visitors to our site.
1. Who We Are
Fine & Fortified is an independent editorial publication covering Sherry and Manzanilla wines from the Marco de Jerez. We operate as a sole trader under Spanish law. For privacy-related enquiries, contact us at: hello@fineandfortified.com
2. What Information We Collect
We collect the following categories of personal data:
- Newsletter subscriptions: your email address, collected when you subscribe via our newsletter form.
- Contact form submissions: your name, email address and any message content you choose to submit.
- Usage data: anonymised analytics data collected via Google Analytics 4, including pages visited, time on site, device type and approximate geographic location. We do not collect personally identifiable information through analytics.
- Cookies: we use functional and analytics cookies. See Section 6 for details.
3. Legal Basis for Processing
We process personal data on the following legal bases under the EU General Data Protection Regulation (GDPR) and, where applicable, UK GDPR:
- Consent: newsletter subscriptions and non-essential cookies.
- Legitimate interests: anonymised analytics to improve our site and editorial content.
- Contractual necessity: responding to contact form enquiries.
4. How We Use Your Information
We use the information we collect to:
- Send you our newsletter and editorial communications (if you have subscribed).
- Respond to enquiries submitted via our contact form.
- Analyse aggregated, anonymised usage data to improve the site.
We do not sell, rent or share your personal data with third parties for marketing purposes.
5. Third-Party Services
We use the following third-party services that may process data on our behalf:
- Mailchimp (newsletter management): data processed in the United States. Mailchimp participates in the EU–US Data Privacy Framework. See Mailchimp’s Privacy Policy.
- Google Analytics 4 (anonymised usage analytics): data processed by Google LLC. IP anonymisation is enabled. See Google’s Privacy Policy.
- Raiola Networks (web hosting): servers located in the European Union.
6. Cookies
We use the following categories of cookies:
- Strictly necessary cookies: required for the site to function. These cannot be disabled.
- Analytics cookies: used by Google Analytics 4 to collect anonymised usage data. These are only set with your consent.
You can manage or withdraw consent for non-essential cookies at any time via your browser settings.
7. Data Retention
We retain personal data only for as long as necessary for the purposes described in this policy:
- Newsletter subscriber data is retained until you unsubscribe.
- Contact form data is retained for up to 12 months.
- Analytics data is retained for 14 months in accordance with Google Analytics default settings.
8. Your Rights
Under EU GDPR and UK GDPR, you have the right to:
- Access the personal data we hold about you.
- Request correction of inaccurate data.
- Request erasure of your data.
- Withdraw consent at any time (including unsubscribing from our newsletter).
- Lodge a complaint with your local data protection authority.
To exercise any of these rights, contact us at: hello@fineandfortified.com
9. International Data Transfers
Some of our third-party service providers are based outside the European Economic Area. Where this is the case, we ensure appropriate safeguards are in place, including reliance on the EU–US Data Privacy Framework or Standard Contractual Clauses.
10. Children’s Privacy
Fine & Fortified is a publication about alcoholic beverages and is intended for adults of legal drinking age only. We do not knowingly collect personal data from individuals under the age of 18.
11. Changes to This Policy
We may update this Privacy Policy from time to time. The date at the top of this page reflects when it was last revised. Continued use of the site following any update constitutes acceptance of the revised policy.
12. Contact
For any privacy-related questions, contact us at: hello@fineandfortified.com